How do we build a unique artist brand while still maintaining authenticity? How do we stand out in a sea of other music creators, and how do we do so without losing touch with our roots?

It’s a fine balance, learning to promote yourself as an artist while also staying true to who you are. Just as we take inspiration creatively from other artists when writing our music, it can also be a huge help to gain insight and information surrounding brand development from others who are on similar artist journeys. Do your market research! What’s working for others, what isn’t? What do you like seeing from others, what don’t you like?

Billboard charting producer, Mark Wilder is based in Seattle and has been producing music for TV & Film for 15 years. For the past 10 years, he’s also been the managing partner for Wilder2 Agency, a marketing agency that specializes in brand building. He is also the new Director of Sales & Marketing for sus3 Music, a boutique sync agency founded by Eric Campbell.