There’s a reason record labels, managers, agents, and PR & marketing reps exist in the music industry–releasing music takes a LOT of work and a LOT of preparation. It often requires a whole team of people to release just one song to ensure that the artist gains maximum press coverage and social media traction. The goal is to help bring as many eyes and ears to their release as possible. So, if you’re an indie artist and are not signed to a label, how in the world do you do all of this yourself?

Kristin Allen-Farmer of Dream Tonic is a San Diego based singer, songwriter, multi-instrumentalist, and music producer who pairs her background as a classically trained pianist with her love of electronic dance music to help illuminate the indie process. In addition to performing and recording, she writes music for film and TV, with her latest tracks being featured in the new Star Wars Galactic Starcruiser Adventure hotel at Disney World. We can’t wait to hear about her strategies for independent music releasing!