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Sync Licensing w/Kristina Benson
As music creators, we know how much time and energy goes into our craft and creating the songs that we put out into the world. So with all that work piled up, how do we make space for pitching our music for sync placements? That’s what agencies are here for! Licensing agencies may take a cut of profit, but many find it worth it for the load that they can take off our shoulders as creators. And not only that — agencies already have those golden connections with supervisors and production partners that allow us to continue our work, which without them would be another time and energy-sucking task put on the creator.
Founder of Sweet On Top agency, Kristina Benson is joining us for a workshop all about Sync Licensing! Sweet On Top is a boutique licensing agency and publisher that Kristina started in 2018. Since its founding, Sweet On Top has landed placements with high-quality brands such as Apple, Michael Kors, Macy’s, Vogue, Google, and St. Regis; promotional spots for the Olympics and for “Songland”; and in television shows including “Station 19,” “Grey’s Anatomy,” “All Rise,” “Firefly Lane,” “High Fidelity,” “Ray Donovan”, “Riverdale,” “Rise of the Pink Ladies,” and “The Blacklist.” Additionally, her writers have secured cuts with Dim Mak and Warner Records’ artists. Kristina also worked closely with the Guild of Music Supervisors’ education committee and is a board member of the California Copyright Conference.
Kristina’s three routes to getting your music licensed:
- Library Deals
- Sync Placements
- Work for Hires
Extra resources –
- Tunesat (to find any uses that have fallen through the cracks)
- The California Copyright Conference panels – $5 for Sync Licensing education
Watch the replay below for more details!
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